About Us

Rebecca Danenberg has been a fashion design icon for over 30+ years. Her daughter Dara is a photographer and creative director. They want to bring women ethical and sustainable fashion that women can pass on to their daughters. 

Rebecca Danenberg is a CFDA designer of the year nominee. Her work has been featured in Vogue, Elle, Bazzar, WWD and the New York Times. Danenberg designed custom clothing and costumes for “Sex And The City,”, Keith Richards, Madonna, Billy Idol, Brittany Spears, Kiss, Iron Maiden, the Psychedelic Furs, En Vogue, and Salt-N-Pepa, among others. She worked with stylist Patti Wilson, Joe Zee, Ariana Philips, and made the Michelle Pfeiffer catsuit in Batman Returns. Her clothing has been featured on red carpet events - most recently the Golden Globes.

Ethical fashion takes Rebecca back to Lower East Side roots when she and a 1/2 dozen employees worked in a loft on the Bowery. They created and sewed every design by hand, often using one of a kind and recycled fabrics.  Always careful to try to make sure the work has the smallest environmental footprint possible.  

Please email daradanenpr@gmail.com for any pull requests or custom pieces appointments. If you'd like to schedule a showroom appointment, we offer private walkthroughs at our West Hollywood Atelier.